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We are officially in the PERSONAL BRAND ERA of social media. It means that now it’s more important than ever to be your own biggest advocate, promoter, supporter and fan. If you won’t promote your own brand, who will?

Here’s the exact step-by-step strategy you need to curate your own personal brand on Instagram

1️⃣ Pick 2-3 topics that you are most passionate about

When you are just getting started, you don’t know what will stick for you and your audience.

This is why you need to be open to experimenting and trying new things — pick 2-3 topics that work for you and you are interested and see what will work for you. When I just started posting on social and taking my own IG more seriously, I talked about influencer marketing and work-life balance but then I transitioned into personal brand + Instagram monetization space.

In IG Wealth, we cover all the steps needed to pick your own niche and how to turn that niche into cash!

2️⃣ Get very clear about who your audience is

Even if your audience is 100 people from your hometown, it’s still important to understand who you posting FOR, even if it’s your future audience.

You need to understand what their struggles and dreams are so you can use that to speak directly to them with your content.

And no, you can’t just talk to everyone. Because when we talk to everybody, we actually speak to no one.

Luckily, there is a whole lesson in IG Wealth about how to tune in with your audience so they will actively engage with your content and turn into your customers!

3️⃣ Learn how to create visually appealing content

You can argue with that all you want, but Instagram is still an aesthetic platform. You don’t need to be overthinking this, but just make sure that your content looks clean, and crisp and has lots of natural light

4️⃣ Start posting at least 3-5 times a week

Consistency + quantity is the KEY to your Instagram growth. At first, it will be awkward to post as you probably don’t have a huge community cheering you own your journey.

Remember, that’s the hardest part about building your personal brand is showing up when nobody’s watching

5️⃣ Don’t be too harsh on yourself, remember that everyone imitates before they can innovate!

If you notice yourself adapting trends and trying out new trending audios, hashtags, keywords etc while being unsure if it’s the right direction for you — don’t worry. You will figure it out.

And if you are ready to go deeper with your personal brand, then it’s time for IG Wealth where you learn my wellness-to-wealth methodology and start making cash from your IG presence.

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