When you are just starting to think about taking your Instagram seriously and joining the realm of influencers, content creators or entrepreneurs (first of all, congratulations!), the very and – and absolutely natural thing that you will start thinking about is “well, what my niche should be about?” And I am so glad that you […]

If you followed me for a while, you know that I absolutely LOVE to read. I read both for joy (hello Colleen Hoover fans!) and for learning. This is the roundup of all 5 books I recommend to read to anyone who is just starting their entrepreneurship journey. Never Split the Difference: Negotiating As If […]

We are officially in the PERSONAL BRAND ERA of social media. It means that now it’s more important than ever to be your own biggest advocate, promoter, supporter and fan. If you won’t promote your own brand, who will? Here’s the exact step-by-step strategy you need to curate your own personal brand on Instagram​1️⃣ Pick […]

A few weeks ago, I posted these stories about paid partnerships not being a sustainable revenue channel for creators and influencers – and people unfollowed me after that! Oh well, what can I say – we are here to drop the truth bomb. Unless you have over 100K followers and solid selling power, it is […]

If you follow me on Instagram, you might have noticed that I am pretty active on my IG stories and *very humbly* very good at them. And I mean, TRUE (I know, I am feeling very humble today). I got comments and messages like this all the time: And here’s one secret hack that I […]

If I had to start my business all over again with no audience, no testimonials, and no idea what I was doing — here’s exactly how I would get my first 10 clients. Starting a business can feel like shouting into the void.You have an offer. You know you’re good. But no one’s buying (yet). […]

What Going to 150+ Networking Events in One Year Taught Me About Getting Clients I went to over 150 (I know, that’s a lot) networking events in the past 12 months, that’s almost 3 events every single week. (yes, I am also wondering how the heck did I find the time lol). And it completely […]

If you told me a year ago that I’d be sitting in a product feedback session with the CapCut team inside the TikTok office in LA, I probably would’ve laughed. Because here’s the thing:I didn’t pitch for this.I didn’t apply for this.I didn’t do anything to make it happen. Yet, I was there—sitting at the […]

Starting an agency sounded like the perfect next step for me. I had clients, I had momentum, and I thought I knew what it would take to run a successful business. But here’s the truth: my first agency cost me $45,000 in losses over two years (basically the price of two Hermès bags). Closing it […]

It’s definitely been a minute since I’ve last updated my blog – and this is definitely something that’s been on my mind to do as an additional way to tell my story and talk to incredible humans like you. A couple of life updates since we haven’t chatted in a while… 1) My husband and […]

When it comes to building a strong Instagram presence, one of the best ways to engage your audience and drive sales is by using Instagram Stories. Stories offer a more authentic, personal way to connect with your followers, showcase your expertise, and highlight client success. If you’re feeling stuck on what to share, I’ve got […]

In June 2023, I launched my first IG Wealth cohort (known as Group Coaching back then!) and the very first person who joined was Anastasia @anastasiatkphotography Before the program: After the program: The biggest change that happened during the 12 weeks program is her shift in the value that she was bringing to the table. […]