When it comes to building a strong Instagram presence, one of the best ways to engage your audience and drive sales is by using Instagram Stories. Stories offer a more authentic, personal way to connect with your followers, showcase your expertise, and highlight client success. If you’re feeling stuck on what to share, I’ve got you covered with 10 Instagram Story prompts—5 to help you build deeper connections with your audience and 5 that can help you make more sales.
✨ Save these prompts because they are pure GOLD! ✨
5 Instagram Story Prompts for Connection
1. Share the season you’re in right now
Your followers love transparency. Share where you currently are in your business and personal life. Are you in a growth phase, learning something new, or taking a break to reset? This is a great way to show your human side and build relatability.
2. Reflect on your goals for the year
Have you hit your goals for the year? Share your progress or lack thereof, and if any of your priorities have shifted along the way. Being open about this not only connects you with your audience but can also inspire those who might feel the same way.
3. Talk about a recent struggle
Every entrepreneur faces challenges. Open up about a specific struggle you’ve faced in your business recently and how you managed to overcome it. Whether it’s burnout, imposter syndrome, or financial struggles, your audience will appreciate the honesty and the lesson you learned.
4. Share a strong belief within your niche
Do you have a strong opinion that goes against the norm in your industry? Whether it’s controversial or simply unique, talking about this belief will spark engagement and invite conversation. People appreciate thought leaders who are confident in their ideas!
5. Show your daily routine
Your audience is curious about what your day-to-day life looks like. Share a glimpse into your morning, afternoon, or evening routine. Don’t forget to include what you like to do outside of work. Whether it’s your workout, family time, or a hobby, this helps humanize your brand.
5 Instagram Story Prompts for Sales
1. Highlight client progress
Showcase your client’s journey. Share what you’re currently working on with them, and highlight their results—no matter how small. People love seeing real-life transformations and progress stories!
2. Share a client testimonial
Take a screenshot of a message from a previous client or student sharing their win. Add context by explaining how they achieved this success and share a link to your offer that helped them get there.
3. Tell the story behind your offer
Why did you create your offer? What inspired you at the beginning, and how has it evolved? This is a powerful way to connect with your audience and let them know how your offer helps clients solve a specific problem.
4. Show off updates to your product or service
If you’ve recently made updates to your service or product, now is the perfect time to talk about them. Share why these updates are important and what it’s like for clients who are “inside” your offer. This will help spark curiosity and excitement.
5. Celebrate your own win
Share a professional win you’ve achieved recently. Talk about what it took to get there and how you’ve packaged that knowledge and experience into your current offer. Whether it’s landing a big client, hitting a revenue milestone, or achieving personal growth, sharing your wins builds credibility.
Ready to Dive Deeper?
If you found these prompts helpful and want to learn more about creating a Client-Attracting Instagram, I’ve got something for you! This Client Attracting Instagram Masterclass is a perfect resource for you on how to craft an Instagram presence that gets you more clients—even without 10k followers.
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